FilmTrack

FilmTrack is a leading provider of intellectual property rights management solutions, helping entertainment companies track, manage, and monetize their IP assets. With a strong reputation for cutting-edge technology and industry expertise, FilmTrack serves a diverse range of clients, including major Hollywood studios, independent producers, global distributors, and Fortune 500 companies.

In a strategic move to expand its suite of services, FilmTrack was acquired by City National Bank, further strengthening its role as a leader in the entertainment finance industry.

During my time at FilmTrack, I contributed to three core initiatives:

• FilmTrack (Flagship Product): A comprehensive platform for managing entertainment rights and intellectual property.

• RoyaltyZone: A specialized solution for tracking rights and brand management, ensuring seamless financial and licensing oversight.

• FilmTrack’s Design System: A scalable, reusable design framework that improved product consistency and efficiency across multiple platforms.

My Role

As Head of Design at FilmTrack (Nov 2022 – July 2023), I was responsible for shaping the design vision, driving UX strategy, and scaling the design function to support the company’s intellectual property rights management solutions. My role encompassed brand management, product design, and design system development, ensuring a cohesive, scalable, and user-centered experience across FilmTrack’s suite of products.

Key Responsibilities & Contributions

• Brand Management: Maintained and evolved FilmTrack’s visual identity, ensuring consistency across marketing, product UI, and external communications.

• Product Design & Feature Development: Worked closely with the product and engineering teams to design, prototype, and refine new features for FilmTrack and RoyaltyZone, aligning UX with business goals.

• Design System Creation & Management: Built and maintained FilmTrack’s Design System, enabling the team to streamline design workflows, improve consistency, and scale efficiently.

• Scaling the Design Team: Developed a scalable design process to onboard new designers, standardize workflows, and improve collaboration between design, product, and engineering teams.

Through these initiatives, I helped enhance usability, improve design consistency, and create a scalable framework for FilmTrack’s growing suite of products.

Process

As Head of Design, I played a critical role in modernizing FilmTrack’s flagship product, ensuring a seamless transition from the legacy system to the updated Angular-based platform. My work focused on UX improvements, design consistency, and operational efficiency, making FilmTrack’s tools more intuitive, scalable, and user-friendly.

Key Contributions & Responsibilities:

• Transitioning Legacy Features to the New Platform

  • Redesigned core features to align with modern UX/UI principles while improving usability.

  • Updated product designs to match the new branding, ensuring consistency across the platform.

• Scaling Design through a Design System

  • Created FilmTrack’s Design System, providing reusable components, design guidelines, and documentation to accelerate development.

  • Empowered product managers to act as designers, enabling a faster transition of features without sacrificing design quality.

• Introducing Usability Testing into the Process

  • Implemented usability testing as a standard practice, where designers tested their own designs with actual users.

  • Established feedback loops that allowed rapid iteration and user-driven improvements.

Through these initiatives, I helped streamline the product’s transition, improve design efficiency, and enhance the overall user experience, ensuring that FilmTrack’s clients had a modern, intuitive platform to manage their intellectual property assets effectively.

Conclusion

Laying the foundation for User Experience design at FilmTrack was a truly enjoyable and fulfilling experience. The opportunity to shape the company's design philosophy and introduce a user-centric approach was a unique and rewarding challenge. Seeing the positive impact of these changes on our products and witnessing the improved interaction between design and development teams was incredibly gratifying. This experience has further solidified my passion for creating thoughtful, user-friendly designs that not only meet but exceed user expectations.