Sony (Meridian)
As a Product Designer at Sony Pictures Entertainment, I worked within the Distribution & Networks division on Meridian, an enterprise platform focused on long-term film deal strategy and rights management. The goal was to streamline how internal teams analyze, manage, and strategize complex film title agreements, supporting high-value licensing decisions across global markets. The challenge lay in designing intuitive tools for highly intricate workflows, balancing legal, financial, and strategic planning needs into a single cohesive product experience.
My Role
At Sony Pictures Entertainment, I was part of a collaborative design team embedded within a cross-functional group that included developers, product managers, business analysts, and stakeholders. I led end-to-end UX efforts on various features, with a primary focus on the Title Data Management section of the Meridian product. My responsibilities included user research, interaction design, and high-fidelity prototyping. In addition to feature-level ownership, I also led strategic design work to consolidate and visualize the product’s end-to-end functionality, aligning future designs with what was already in production to highlight system completeness and opportunities for improvement.
Project Process
The foundational UX process for Meridian was initially developed through a partnership with Google, which helped shape the early concept and vision. When Sony transitioned to an internal product team, I joined as part of that investment and helped refine and mature the design process.
To ground our work, I introduced documentation of the current user journey to identify pain points and gaps before we moved into solutioning. I also developed and implemented a Product Feature Template, which provided a structured way to document design goals, assumptions, user needs, and step-by-step decision-making for each feature. This helped create clarity and consistency across the team’s output.
Throughout the lifecycle of each feature, we conducted collaborative working sessions with cross-functional partners—including developers, business analysts, product managers, and user representatives. These sessions ensured that user needs, technical feasibility, and business objectives were weighed together when shaping direction.
Key Features
User-Maintained Title Attributes
Designed and delivered interfaces that allowed sales planners and internal users to directly manage and edit title-specific metadata, giving the business more control over film title accuracy and reducing dependency on developer interventions.
Releasing Company Enhancement for Contract Management
Led UX efforts to enhance how releasing companies are associated with titles, enabling better support for contractual obligations, compliance, and long-term deal strategy visibility.
Design Consolidation for Meridian Demo
Spearheaded an initiative to consolidate fragmented designs into a cohesive, end-to-end representation of the Meridian product. This strategic deliverable became a cornerstone for aligning stakeholders and showcasing product maturity during demos.
Results & Conclusion
While Meridian was an ambitious product aimed at transforming how Sony managed title data and long-term distribution strategy, the initiative entered a recalibration phase to reassess its business value and strategic alignment. Transitioning users from deeply ingrained manual workflows to a centralized system like Meridian proved to be a high-effort undertaking with limited near-term ROI. As a result, the project’s budget was cut, and contributing teams were disbanded pending further evaluation. Despite its pause, the work contributed to valuable learnings, strategic design assets, and a clearer understanding of organizational readiness for transformation.