HN MyClub
HN MyClub is a web portal and standalone app designed to help nutrition club owners efficiently manage their business operations. As an essential tool within Herbalife Nutrition’s digital ecosystem, HN MyClub provided end-to-end business management features, allowing distributors to streamline sales, customer interactions, and day-to-day operations.
The platform empowered nutrition club owners with:
A cash register system to process sales, track transactions, and manage payments.
A customer-facing kiosk that allowed customers to browse products, place orders, and check in for services.
A waiting room management system to improve customer flow and reduce wait times.
Business management tools for tracking inventory, employee schedules, and operational analytics.
HN MyClub played a critical role in Herbalife’s nutrition club model, allowing club owners to enhance efficiency, improve customer experience, and drive business growth.
My Role
My involvement in HN MyClub evolved significantly as the project scaled, transitioning from hands-on UX execution to strategic leadership and team management.
Early Stage – Leading Research & Concept Validation
As the sole designer in the early stages of HN MyClub, I was responsible for:
Conducting initial user research, interviewing nutrition club owners to understand their pain points and operational needs.
Developing the conceptual prototype, which was used to validate the idea and gather stakeholder buy-in.
Iterating on core functionality based on feedback, ensuring that the app addressed real-world business challenges faced by nutrition clubs.
Scaling the Platform – Vendor Collaboration & Feature Planning
As HN MyClub gained traction and moved into development, I shifted into a leadership role:
Managed vendor teams, planning and scheduling design deliverables for feature releases.
Oversaw UX strategy, ensuring that new features aligned with both business objectives and user needs.
Refined design workflows, integrating UX with agile development cycles for efficient design-to-development handoffs.
UX Leadership – Managing Designers & Driving Product Growth
As Herbalife’s internal UX team expanded, I transitioned into a managerial role, where I:
Led a team of designers, guiding them through the design process for new HN MyClub features.
Maintained design quality and consistency, ensuring the platform remained intuitive, scalable, and visually cohesive.
Collaborated with product, engineering, and business stakeholders, aligning UX decisions with long-term strategic goals.
From validating the concept to leading a full-scale design team, my role in HN MyClub evolved into a pivotal UX leadership position, ensuring the platform was user-friendly, functional, and a valuable tool for nutrition club owners.
After receiving positive feedback from Extravaganza the project got funded. Six EY designers and I worked on the first versions of the design before their contract came up and it was back to me. Since then the team has expanded to add two more team members and has grown to be one Herbalife’s most successful digital products yet.
Process – Structuring UX Research & Feature Development for HN MyClub
The design process for HN MyClub evolved as the platform scaled, moving from initial concept validation to structured UX workflows for ongoing feature development. The goal was to ensure every feature was informed by user needs, tested for usability, and seamlessly integrated into the platform.
Step 1: User Research & Concept Validation
Before development began, I conducted user research to validate the need for HN MyClub:
Interviewed nutrition club owners to understand their daily operations, challenges, and workflow pain points.
Identified key pain points such as manual sales tracking, inefficient customer management, and long wait times.
Developed personas and user journey maps to inform core features and user flows.
This research directly influenced the initial feature set and ensured that HN MyClub addressed real business challenges.
Step 2: Prototyping & Early Testing
Once core functionalities were defined, I designed and tested early prototypes:
Created a low-fidelity prototype to visualize core workflows (sales management, customer kiosk, waiting room, etc.).
Conducted usability testing with nutrition club owners to validate whether the proposed solutions matched their needs.
Iterated based on feedback, improving navigation clarity, task efficiency, and feature prioritization.
Step 3: Feature Development & Scaling Design Operations
As the project moved into development, I led structured UX workflows to support feature releases:
Collaborated with vendor teams to schedule and track feature design work.
Designed high-fidelity UI components, ensuring alignment with Herbalife’s branding and usability standards.
Implemented agile UX workflows, integrating design reviews, stakeholder feedback loops, and iterative improvements.
Step 4: Transition to UX Leadership & Team Expansion
As the internal UX team at Herbalife grew, my focus shifted toward team leadership and scaling design operations:
Managed a team of designers, ensuring consistency and quality across HN MyClub’s growing feature set.
Standardized design documentation and guidelines, improving team efficiency and developer handoff.
Introduced continuous discovery, ensuring ongoing user feedback shaped the product roadmap.
Key Features
As HN MyClub evolved, I led the design of key features that enhanced sales operations, customer engagement, and business management for nutrition club owners. These features were designed to streamline workflows, improve efficiency, and provide data-driven insights to help club owners optimize their businesses.
Cash Register – Simplifying Sales & Transactions
The cash register system was a critical feature that enabled nutrition club owners to process sales quickly and efficiently.
UX Enhancements & Features
Intuitive sales interface that allowed club owners to select products and process payments quickly.
Multiple payment method support, including credit card, cash, and Herbalife loyalty points.
Order customization options, allowing users to modify products before checkout.
Automated sales tracking to reduce manual entry and improve transaction accuracy.
Impact
Increased checkout efficiency, reducing transaction times for club owners.
Minimized errors in order processing, leading to fewer disputes and improved customer satisfaction.
Kiosk – Enhancing Customer Self-Service
The customer-facing kiosk was designed to reduce wait times and improve order accuracy by allowing customers to place their orders.
UX Enhancements & Features
Self-service ordering interface, allowing customers to browse the menu, customize orders, and submit requests.
Integration with the cash register, ensuring that customer orders were instantly sent to the club’s sales system.
Dynamic promotions and upselling, displaying special offers and product recommendations to increase order value.
Multilingual support, ensuring accessibility for a diverse customer base.
Impact
Reduced workload for staff, allowing them to focus on fulfillment and customer engagement.
Faster service times, leading to higher customer satisfaction and retention.
Customer Management – Improving Engagement & Retention
To help nutrition club owners build lasting relationships with their customers, we designed a customer management system to track and engage repeat visitors.
UX Enhancements & Features
Customer profiles, allowing club owners to store order history, preferences, and loyalty status.
Automated promotions and discounts, enabling personalized offers for returning customers.
Visit tracking & rewards program, encouraging customers to return frequently and earn incentives.
SMS & email notifications, allowing clubs to send order updates, reminders, and promotions.
Impact
Increased customer retention, leading to higher repeat sales and loyalty program participation.
Personalized experiences, improving engagement and customer satisfaction.
Item Management
Create Item
Combo Management
Category Management
Menu Management – Customizing Offerings & Prices
Nutrition club owners needed an easy way to manage their product offerings, adjust pricing, and introduce new items.
UX Enhancements & Features
Drag-and-drop menu builder, allowing club owners to add, remove, and rearrange products effortlessly.
Custom pricing and modifiers, enabling clubs to set special prices, discounts, and limited-time offers.
Nutritional information integration, displaying calories, ingredients, and benefits for health-conscious customers.
Category organization, making it easier to navigate large product catalogs.
Impact
Gave nutrition club owners more control, allowing them to adapt menus based on customer demand.
Reduced friction in menu updates, ensuring that changes were reflected instantly across the platform.
Report Overview
Sales Report
Payment Method Report
Reporting – Data-Driven Business Insights
To help club owners make informed business decisions, we designed a reporting dashboard with key metrics and financial insights.
UX Enhancements & Features
Real-time sales tracking, allowing owners to see revenue, top-selling products, and peak business hours.
Customer behavior insights, helping clubs identify trends and tailor promotions accordingly.
Inventory monitoring, ensuring that popular products remained stocked.
Exportable reports, allowing club owners to share financial data with accountants or business partners.
Impact
Empowered business owners with actionable insights, leading to better financial and inventory management.
Improved profitability, as clubs could optimize their operations based on data-driven decisions.
Conclusion
My work on HN MyClub was a transformative experience, evolving from initial concept validation to a fully realized platform that empowered nutrition club owners to run their businesses more efficiently. By leading user research, prototyping, and design execution, I helped shape a tool that simplified sales, improved customer interactions, and provided valuable business insights.
As the project scaled, my role expanded from sole designer to UX manager, where I led the strategic planning and design of new features, ensuring that the platform continuously evolved to meet user needs. Through data-driven iteration and continuous discovery, HN MyClub became an essential business management solution within Herbalife’s ecosystem.
Beyond just improving workflows, HN MyClub helped nutrition club owners build stronger customer relationships, optimize their operations, and increase profitability—demonstrating the power of UX to drive real-world business success.