Engage
Engage is a mobile application initially created to connect customers to Nutrition Clubs. As we laid out the foundation we realized the potential of how it could connect customers with all Herbalife Distributor daily methods of operations(DMOs).
My Role
I initially lead the user experience efforts which was a collaboration between designers from Herbalife and EY. As EY’s contract ended I resumed as the lead designer. I designed the information architecture which laid the foundation for placement and scalability, oversaw their designs to ensure each feature went through the proper process, as well as designed individual features for the app.
Project Process
While conducting the initial research for HN MyClub we encountered several clubs who had ways for clubs to place orders before entering the club. We were able to gather insights and see how their systems connected. This research fueled the design demonstrated at Extravaganza 2018. We were able to utilize the prototyped design to validate a customer-facing application.
Now knowing the project was going to be started we created the information architecture to map out where the features belong and how the project would scale.
Once we planned the features during PI planning, we went through our design process in which we understand each feature’s problems and benefits, our predispositions, research, drawing, prototyping, and testing.
Key Features
Club Connection
While prioritizing the privacy of the Nutrition Clubs, we created an easy way for customers to connect to their club and coach.
Club Information
The customer can see all the information the club owner entered in HN MyClub and can call the club, get directions, see the club’s hours, and connect with the club’s social profiles.
Ordering
Customers can avoid lines and place pick-up orders at the club. Customers can set their pick-up time, select whether to pay in-store or their credit card (depending on how the club owner sets it up) and leave a tip for the operator preparing the order.
Combos
If combos have been set up in HN MyClub’s menu management, customers can go through the combo creation flow. This is a series of steps in which they choose which items/item flavors they want before adding the entire combo to the order.
Project Results
Engage is currently in its beta phase, meaning a select few clubs have given a link to its customers to download and place orders. The app is scheduled to go live in March 2020.