BOLD
BOLD is the parent company for the NOW brand, which includes prominent platforms such as Resume-now.com and Cover-letter-now.com. These platforms are designed to provide comprehensive resources for job seekers, including professional resume and cover letter creation tools.
NOW Brand
The platforms under NOW brand, namely Resume-now.com and Cover-letter-now.com, offer a wide array of services to job seekers. These services range from professional resume creation tools to cover letter creation tools, all tailored to help job seekers stand out in the competitive job market. They aim to provide comprehensive and user-friendly resources that can streamline the job-hunting process, making it less daunting and more effective for users.
BOLD's stewardship has been instrumental in transforming these platforms into popular and reliable resources for job seekers worldwide. As the parent company, BOLD continues to innovate and introduce new features and services to further enhance the user experience and meet the evolving needs of job seekers.
My Role
As Senior Manager of UX Design and NOW Brand UX Lead, I was responsible for shaping the user experience across BOLD’s resume and cover letter builders, ensuring that job seekers had a seamless, intuitive, and effective experience. Initially, my work focused on Resume-Now and Cover Letter Now, but as the company expanded, I led UX across all cover letter builders in BOLD’s portfolio.
As BOLD evolved toward focus areas, I was entrusted with leading the Job In Mind focus area, overseeing UX strategy and execution to enhance the entire job-seeking journey. My role was to align user needs with business objectives, driving UX improvements that enhanced engagement, usability, and conversion.
I led and managed a multi-disciplinary team consisting of 4 UX designers, 1 UX manager, 1 visual designer, 1 copywriter, and 1 researcher. Together, we tackled key challenges, conducted user research, designed intuitive workflows, and implemented data-driven improvements that directly impacted user success.
Beyond managing day-to-day UX operations, I played a pivotal role in strategic planning, design system refinement, and cross-functional collaboration with product, engineering, and marketing teams. My leadership helped streamline processes, improve design consistency, and foster a culture of user-centric innovation within BOLD’s design organization.
Process
The introduction of a structured design workflow and agile-inspired tracking system at BOLD had a significant impact on both the design team’s efficiency and the broader company’s approach to UX work management. These process improvements led to greater predictability, better workload distribution, and stronger collaboration across teams.
Increased Predictability & Efficiency
Before implementing a structured workflow, design work was often unpredictable, with deadlines shifting based on availability rather than scoped effort. After introducing work tracking, scoping, and agile processes, we saw:
More accurate scoping of design tasks, allowing for realistic deadlines and better sprint planning.
Improved workload distribution, ensuring that no single designer was overwhelmed while others had downtime.
Faster design iterations, as designers had clear expectations for what needed to be completed within each sprint.
Strengthened Collaboration Across Teams
By mirroring developer work tracking structures (e.g., Jira stories tied to feature development), the gap between design, product, and engineering teams was significantly reduced:
Design and development teams became better aligned, as designers followed a similar sprint-based workflow.
Clearer communication on feature readiness, reducing the need for last-minute design requests or rushed updates before development.
A smoother transition of work across UX disciplines, ensuring that tasks moved from interaction design to usability testing, to visual design and copywriting in a structured way.
Influence on Company-Wide Design Process
As the Program Management Organization saw the success of our structured design workflow, it influenced process changes across other design teams at BOLD:
Other design teams adopted elements of our tracking and scoping process, improving company-wide visibility into design work.
Leadership recognized the value of structured UX workflows, leading to increased investment in design operations.
The design team’s agility improved, allowing us to better support product and business goals while still maintaining user-centered design principles.
By implementing these process improvements, I helped create a more structured, scalable, and efficient design team, setting a new standard for how UX work was managed and integrated across BOLD.
Prducts
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Resume-Now.com
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Cover Letter Builder
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Conclusion
At BOLD, our UX team evolved into a powerhouse of efficiency and success, redefining how design work was managed and executed across the organization. Through the implementation of structured workflows, scalable processes, and cross-functional collaboration, we transformed the design team into a high-performing unit that delivered both user and business impact.
Beyond operational efficiency, we fostered a culture of growth and innovation, empowering designers to take ownership of their work, refine their craft, and contribute meaningfully to product success. This mindset not only elevated the user experience but also drove measurable results—contributing to a remarkable 431% increase in revenue across the products we supported.
By aligning design strategy with business goals, integrating data-driven decision-making, and ensuring seamless collaboration with product and engineering, our team set a new standard for UX excellence at BOLD. The impact of our work extended beyond individual projects—it fundamentally reshaped how design was valued within the company, positioning UX as a key driver of product success and business growth.